Client
MANTARA HEALTH
Industry
PRECISION MEDICINE
Year
2023-PRESENT
Mantara is a provider of pharmacogenomic (PGx) testing, a DNA test designed to personalise medication prescriptions. When we first partnered with Mantara, their primary goal was to drive revenue growth. By implementing a multifaceted marketing strategy, we have successfully achieved this goal, revitalising their online presence, elevating their brand image, and creating meaningful partnerships within the medical community.
MARKETING STRATEGY DEVELOPMENT
DATA-DRIVEN MARKET INSIGHTS
To set a solid foundation for Mantara’s growth, DAYA conducted comprehensive market research, competitor analysis, and a SWOT assessment. By evaluating the landscape and identifying opportunities, we were able to pinpoint Mantara’s unique value proposition in the market as a trusted, doctor-led partner in precision medicine.
STRATEGIC ACTION PLAN
Building on our research, we developed a detailed action plan that included specific initiatives such as targeted outreach, content creation, and market positioning adjustments. By establishing clear, measurable objectives for Mantara, we set the stage for achieving sustained growth and driving increased brand recognition within the healthcare sector.
STRENGTHENING
BRAND IDENTITY
WEBSITE REDESIGN
Mantara's website underwent a complete transformation, guided by extensive market research and competitor analysis. We elevated the overall look and feel of the website and the new design boasts a clearer, more concise structure, enhancing user experience and navigation.
REFINED BRAND VOICE AND VISUALS
We refined Mantara’s brand voice and visual identity across all platforms, creating a tone that resonates with both healthcare professionals and end-users by balancing clinical authority with accessibility. To enhance the brand’s image, we also organised a professional photoshoot and produced high-quality videos, elevating the overall visual appeal and consistency of branded content.
TARGETED OUTREACH & ENGAGEMENT
CONTENT MARKETING
Our content marketing efforts included informative blogs and regular newsletters, positioning Mantara as a thought leader in the field of PGX testing. We also launched three social media channels to expand Mantara's online presence and engage with a wider audience.
OUTREACH AND PARTNERSHIPS
We created an extensive targeted outreach list, identifying key organisations for collaboration. Through successful partnerships with prestigious brands such as the Doctors Club and the Priory, Mantara was able to broaden its reach and establish credibility within the medical community.
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