Client
TRACY TREDOUX
Industry
NUTRITIONAL THERAPY
Year
2023-PRESENT
We partnered with Tracy Tredoux, a registered nutritional therapist based in London, to improve her brand’s reach and impact. Through tailored marketing strategies, including a website revamp, content marketing and targeted outreach, we’ve helped drive measurable growth and establish Tracy’s reputation as a trusted authority in nutritional therapy.
MARKETING STRATEGY DEVELOPMENT
SWOT ANALYSIS & ACTIONABLE STRATEGIES
Our team conducted a comprehensive SWOT analysis, identifying strengths, weaknesses, opportunities, and threats for Tracy Tredoux. Complementing this, we developed actionable strategies including attack, develop, reinforce, and avoid tactics.
STRATEGIC ACTION PLAN
Leveraging insights from both analyses, we identified the opportunity to develop self-directed online nutrition programmes (which are less time-intensive and more profitable than 1-2-1 sessions). We are currently in the process of developing an extensive online programme library, providing scalable and profitable solutions for Tracy Tredoux.
WEB
WEBSITE REDESIGN
We transformed Tracy Tredoux's outdated website into a visually-elevated, user-friendly platform. The revamped site now offers enhanced navigation, a modern look, and improved functionality. In particular, we have upgraded the way in which Tracy’s nutritional programmes are structured, one of her most profitable revenue streams, creating a much more interactive and engaging experience for customers.
OPTIMISED FOR SEO
By regularly updating the website with fresh content and implementing SEO best practices, we ensure increased visibility and improved search engine rankings.
TARGETED OUTREACH & ENGAGEMENT
CONTENT MARKETING
Our team executed effective content marketing strategies across social media, blog, and video platforms, engaging the audience and establishing Tracy Tredoux as a go-to expert in the field.
OUTREACH AND PARTNERSHIPS
Through strategic press outreach, Tracy Tredoux gained exposure in prominent publications including Tatler, The Guardian, Le Cordon Bleu, and The Evening Standard, enhancing brand credibility and visibility across digital and print media channels.
OTHER CASES
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