Client
NUMA
Industry
HEALTHCARE
Year
2022-2023
NUMA is a London-based clinic specialising in hyperbaric oxygen therapy, a treatment that promotes healing and wellness through oxygen-rich chambers. Through our collaborative efforts with NUMA, we successfully implemented data-driven strategies, enhanced brand visibility, and drove substantial business growth.
MARKETING STRATEGY DEVELOPMENT
CUSTOMER PERSPECTIVE SURVEYS
We conducted comprehensive surveys to gauge both customer feedback and non-customer perspectives. Using both Google Forms for existing customers and Google Surveys for non-customers, we pinpointed valuable insights regarding customer pain points and non-customer key drivers for purchase. This data-driven approach enabled us to identify the need for larger package sizes, resulting in a remarkable 20% YoY increase in revenue.
COMPETITOR & MARKET ANALYSIS
Through market research and competitor analysis using the 5 Ps framework (Product, Price, Promotion, Place, and People), we gained invaluable insights into market dynamics. Leveraging tools like Google Trends and industry reports, we uncovered opportunities for NUMA Oxygen to position itself as a premium, medical-led service.
WEB & VISUAL IDENTITY
OPTIMISED WEB PRESENCE
NUMA's website was regularly updated with fresh information and optimised for SEO, ensuring enhanced visibility and relevance in search engine results. This proactive approach to website management contributed to improved online discoverability and engagement with the target audience.
ELEVATED VISUALS
To elevate Numa’s website, we refreshed its visual identity with updated imagery. We organised a professional photoshoot to capture high-quality visuals and edited engaging videos that provide additional information about hyperbaric oxygen therapy. These updates made the site more visually appealing and engaging.
OUTREACH & VISIBILITY INITIATIVES
CONTENT MARKETING
Our outreach efforts encompass a diverse range of content marketing initiatives including podcasts, social media engagement, newsletters, paid advertisements, and patient testimonial videos. These initiatives helped amplify NUMA's brand presence and establish credibility within the medical community and among potential patients.
TARGETED OUTREACH
We facilitated the development of targeted contact lists for outreach, ensuring that communication efforts were directed towards the most relevant stakeholders. This approach fostered meaningful connections with potential clients and partners, including exclusive concierge services and networking groups.
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